lolcats taking over

Dinner at duckburg

spot the duck!

Professionalism, hyper meals and meatshaped vegtables

I'm happy that Asa was the first person to point it out this morning, so I don't need to mock any more about this. I took the opportunity to put my camera on my phone into good use to capture this contradiction in termino. For those who still don't get it I would like to refer you to here and here.

To make my thoughts about the branding issue more clear for people as Carl (who seemed confused and distressed when talking to him). I will write something down in the way of a beautiful metaphor that had been awakened inside my skull when Kim D dropped the word Big Mac. To make this all a bit more confusing, I owe rights of the word HyperMeal to Kim J. And yeah, this is all about professionalism.

Like I was saying to Carl, I have absolutely no problem to ditch the name 'Crew 13' and using the structure as Hyper suggested us. But using dm07kna as a way to identify ourselves is a bit too much for me (although I enjoy abstract names, especially in the way as Autechre name their tracks).

This is because a couple of certain reasons. First as the people of Kong explained to us. People don't like to go down to (and to exaggerate a bit) http://www.hyperisland.se/kna/dm/07. It's because A) harder to find for people and B) hard to market us as a class. This is because I presume everyone within our class wants to dm07kna to be the best year of Hyper to be remembered forever (otherwise we wouldn't have had all these endless discussions about the brand). And I feel the best way to motivate people in doing this is to make them believe in their 'own' brand and let them fight for it to make it known in the ways we want to be known within our fields of work.

Now here comes the hard part, I ask you to imagine Hyper Island as being MacDondald's. I will give you a minute to visualise this idea for your selves... Allright... we carry on. Now, you don't want to go down to the MacDonalds and order FPCIPSWS (Fried Potatoes Cut In Pieces Sprinkeld With Salt) and a POCAPBB (Piece Of Cows Ass Put Between Buns) with a glass of H2O (yes, we're being healthy!). No they sell food with stronger brand names, such as Big Macs, French Fries and a great variety of other ever changing buns. And those names never affected MacDonald’s as a brand, no instead they even helped it to take over the world! How would you market a FPCIPSWS and POCAPBB with H2O?

The problem with the ‘crewname’ was that it was a bit too unspecific and undistinct (is that good English?). As you don’t go down the MacDonald’s and order just ‘food.’. You can’t make a clear distinction which food you want to order. Thus with the crewname, you can’t make a clear distinction which class you’re dealing with.

This is why I suggest that every class within Hyper Island is free to develop it's own ‘brand’ name that is only specific for that year of Digital Media within Karlskrona (or some other construction). So it's able to distinct themselves within the market. But it should always refer in someway to our working area and not let it interfere with other classes such as Business Management or Interactive Art Direction. In this way Hyper Island can still be referred as the organisation which sells all these different buns.

As a lot of buns from MacDonalds changes every couple months or year or so. So does the Digital Media market and the market on which Hyper should focus on: the ever changing, evolving technology and design market. So maybe our brand name could turn out to be a one day fly, but at the moment we market it we should put our full love and ambition into it to make it worth to get the attention we want and need. Because within these field of work you just can’t sit and wait.

The time to act is now! Who cares if over five years nobody remembers the alter ego of dm07kna. Around that time your experience and reputation that you gained when you marketed yourself as a great class within these short amounts of time would probably put you in a very nice working place. And why do you want to rely on the name that your class or school should have. You are here on Hyper Island because you are talented in some way, so use that talent and market yourself! And still you are always able to refer you’ve been one of the variety of ambitious special buns which the greatly respected brand Hyper Island (at that time) has put out during the years. Instead of saying yeah, I was in crew 15628 (and a being a copy of a copy of a copy is being less and less respected nowadays).

Disclaimer:

I’m not speaking the truth, as I believe there is no such being as absolute truth. But I try to convey a message. Which sometimes can be hard when not written in your mother language and words can be seen as vehicles. And I still need to work it out a bit, but Max (and i got his permission from him to accuse him) was nagging about when I was done. Now when I've got this written down, some other ideas constructing this even better start to develop. As I have the next three days off. I probably write some more down during the days.

PS:
What's wrong with vegaterians eating meat shaped and meat named vegtable stuff. I as a omnivore don't eat vegtable shaped meat, do I?

I'm glad I sent my link section to oblivion

The whole of Duckburg here is going frenzy having an fight who has linked the 51 Hyper students first.

I'm glad I don't understand certain Swedish.

Feed me content

So we received this exercise to give all the groupmembers feedback on their blogs. I figured, the best way to do this is to write it as a short review on my blog. In this way I finally manage to link these people on mine, because I have my link section discarded somewhere into a place which people would like to refer as oblivion.

To start off with my roommate

Johannes Mathison

Very well written and a bit cynical on the things we have done so far. Quite interesting texts. Layouts are there for to be pimped.

Alva Nachenius

Running low on content, but it fits the design being as minimal. I like the greens and the motion.

Rebecca Berg

I could say the same as I did for Johannes. And I rather don't put to much work into saying something different. Good content, design a bit too unedited. Making something look attractive gets you half of the audience.

Frederik Twede

It's quite a good resemblance on how you react in real life, as so far I could experience. It's still a bit low on content and design, but yeah..

Thus the reviews are as well low on content and design. But hey.. feedbacking people who have their blog running for about two days which almost hadn't had the time for sleep isn't actually a realistic idea. So I'll get back to you when everybody had the time to wise up.

And for the presentations today... It's was a hell of a drag. Some beautifull dynamic stuff had been shown. I haven't heard much real engaging stories. However some groups had done a thorough research, most people seemed to be quite low on interesting content. . Except for Kim's Russian part which I really enjoyed!

I'm glad this day is over. Sofie said we should celebrate. But how are we going to be able to celebrate if we have to be present in school at eight tomorrow morning? Maybe there exists some weird Swedish associations on the verb 'celebrating' which do not include beers and the usual hangover.

KK: "I'm taking the shortcut."
...
JM: "Now what did you gain?"
KK: "Like 30 centimeters"
JM: "And wet feet..."
KK: "Yes, but that's another experience you gain"
JM: "And the possiblity stepping into dogturd"
KK: "Those are the risks you take, and in the end, it makes life more engaging"
JM: "Yeah and the risk of the experience for the whole class smelling dogturd"
KK: "I like to share my experiences"

My brains feels like this

If I want to make pictures, I will buy a camera instead.

After using my indestructable Siemens A50 for about 6 years now, I finally bought a new phone. It's a neat Sony Ericsson W200i, looks decent. It has good design written all over it, even within where the accu is located. And for the most important part not too much fancy stuff. The fellow in the shop told me that this one dont have as many megapixels as the Samsung phones have. I was like, yeah if I want to make pictures, I will buy a camera instead. And another thing, about those samsung flip-open ninja phones. I really don't like the design and I will probably break them right away, get stuck between elevator doors or something more improbable.

So yeah it looks real neat and feels decent. I can probably hang on to it for like 4 years. I got prepaid because I am the foreigner around here (discrimination I would say!), it's a Comviq prepaid thingy, so those swedes who have Comviq, I can call you for free!

And now comes the most brilliant part of it, my phonenumber:
07 04 082 082 that would be in dutch +46 7 04 082 082

I love it!

"All rights reserved ­ all wrongs reversed"

I actually don't know if I am legally allowed post this. But I was busy mailing Elin Renck today. He is a art director at tonium and I saw this brilliant text in his signature. I felt it was worth al log.

So long career!

I got an invitation today to play at the John Peel Day in Amsterdam, but the guy on the phone was quite supprised that he was calling to Sweden.

I have been active as a DJ for several years by now. It is a hard struggle to get your ass respected and known. I took my time, playing several kinds of music, organising loads of parties and events. Starting underneath the ladder as a drive in DJ with cds. Now finally people call me for several events in Amsterdam, Rotterdam, Utrecht, Breda whatsoever. What do I do? I move to Sweden.. To start all over... Again!

The Avatar Machine

Ever wanted to enjoy a third person view of you first life?

VIDEO

“The virtual communities created by online games have provided us with a new medium for social interaction and communication. Avatar Machine is a system which replicates the aesthetics and visuals of third person gaming, allowing the user to view themselves as a virtual character in real space via a head mounted interface. The system potentially allows for a diminished sense of social responsibility, and could lead the user to demonstrate behaviors normally reserved for the gaming environment.”

thanks to pixelsumo

A couple of favourite motions I would like to share.

The tale of how: By the black heart gang
Potapych, The bear who loved wodka: By Darren Price
The Tower Of Grantville: By Buck

[1967] Shopping in 1999: Link

Argh It's tooo early...

15 seconds of fame

My bit for the 15 secs personal animation, eventually I didn't came far enough to use any programmed graphics.